Our core values are driven by a desire to improve the lives of people with dementia and their carers, to support scientific excellence, to operate with the highest standards of integrity and independence and to work with partners who value collaboration and respect.

Improving lives of people with dementia, their carers, and those who work with them is fundamental to our aims and objectives.

Supporting science means valuing evidence.  Dementia is a complex condition that presents differently in every individual, family and society.  As a result the paradigm for determining what really works to improve lives is complex and different from clinical trials.   The Trust embraces that complexity.

Integrity in this field is crucial.  Honest debate about what makes a difference is at risk from the overwhelming need to demonstrate results.  The Dementia Services Development Trust will continue to be hopeful of improvement without exaggerating success.

Collaboration is essential in dementia care improvements.  The Trust recognizes the challenge presented by this in what has become, since we were established over a quarter of a century ago, a crowded, confusing and at times competitive landscape.

To show respect for people with dementia and their carers is our ultimate aim.